Identity in Motion
A logo animation has one job: make the mark inevitable. Each of these resolves on a single gesture — the dot arcing into place, a form closing, a mark settling — and then stops. Nothing loops for the sake of it.
A logo animation has one job: make the mark inevitable. Each of these resolves on a single gesture — the dot arcing into place, a form closing, a mark settling — and then stops. Nothing loops for the sake of it.